By showing the simplicity and ease of accessing information on Zocdoc, including verified reviews, and making a quality connection, we hope to inspire people to engage in finding care without fear or frustration." This is why we made a triumphant human experience the star of our new 'Get a Doctor Who Gets You' campaign. "We know that with the right tools, finding a provider isn't a needle in a haystack situation. But it's not, and finding a doctor with the right experience, who really listens, makes you feel comfortable, and strives for connection can feel impossible," said Heather Berko, Head of Brand at Zocdoc. "Healthcare should be designed for patients. The ads all end in victory, as each patient finds a great provider – one who is well-qualified, engaged, caring, and understanding – after using Zocdoc tools, such as verified patient reviews and star ratings. The audience is connected with three familiar patient predicaments: experiencing anxiety about treatment preferences, feeling awkward describing intimate issues, and being choosy about a provider's attributes. Each of the three ads, titled Jinx, Dentist, and Butt, and directed by Max Sherman through Anonymous Content, spotlight a different, relatable situation through a patient's perspective.
The campaign's creative focus is anchored in Zocdoc's mission, to give power to the patient.
The tongue-in-cheek ads show the emotional payoff that results from three patients using Zocdoc's unique toolset to find and book an appointment with a doctor who gets them, painting a positive picture of a traditionally frustrating process. 3, 2023 /PRNewswire/ - Zocdoc, the leading healthcare marketplace that makes it easy for people to find and book in-person or virtual care across +200 specialties and +12k insurance plans, in partnership with creative agency 72andSunny Los Angeles, today announced a new national TV campaign. New campaign uses relatable humor to show how Zocdoc features, such as verified patient reviews, help patients connect with a provider who's just right for them, resulting in relief and reward
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